Programs

Managing memberships can feel like running in place if your renewal rate is too low. Achieving membership growth requires balancing a strong renewal rate with a proactive and strategic member acquisition program.

Lapsed members already understand the value of belonging to your organization—they’ve experienced it firsthand. The key is to reach out to them repeatedly and consistently. It’s often easier to win back a lapsed member who knows your organization than to attract someone unfamiliar with your program for the first time.

Your best source of new members is often right outside your door!

On-site sales offer an excellent opportunity to promote your membership program through a personal, one-on-one approach. Engaging directly with visitors allows you to invite them to join and show them they truly belong. Anyone visiting your organization is already a potential member, making on-site interactions a natural way to grow your base.

Membership Consultants’ professionally trained sales experts specialize in converting visitors into members in a friendly, effective, and cost-efficient manner.

When paired with direct mail efforts, a successful on-site sales strategy can provide your membership program with a steady stream of enthusiastic new members.

 A comprehensive plan provides you with a road map for your membership program’s growth! A membership audit will help ensure your program is efficient, organized and effective. The strategic plan will outline, step-by-step, how to maximize your membership growth.

Membership programs are important, complex structures, and that means a successful program is always evolving! To determine whether your program is working as well as it should, the best place to start is with a Membership Audit and Strategic Marketing Plan.

A membership audit will help ensure your program is efficient and effective. 

 A survey can be your most valuable tool in managing your membership. It can tell you all that you need to know to successfully manage a growing membership program. Surveys can tell you everything you ever wanted to know about your members: their hobbies, interests, pastimes. Are they married? Do they have kids?

Demographic information helps you know who your members are and can help with designing marketing programs to attract new members and in developing relevant member programming. Surveys of lapsed members can help you boost responses to your renewal program. Find out why your members didn't renew and how you can get them back!